Sleepathon Ibis

Context

INTERNET is a place known since the dawn of time for a singular particularity  :  Creating ridiculous MEMES.

Idea

So as the experts in helping people to sleep wherever they are… Here at Ibis hotel, we invented our very own meme : THE SLEEPING. And to launch it. We used young people favorite app : SNAPCHAT.

Execution

We called it SLEEPATHON The rules were simple, every hour, for 12 hours, people had to take a picture in a Sleeping position and send it to ibis account. In return they had the chance to win 12 nights in any Ibis hotels IN THE WORLD.

Watch the case

Results

Thousands of snaps were sent from everywhere ! / Engagement rate x3 / Press from all over Europe relayed our operation / 850 000 views / 12 millions impression

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