The long wait

The brief

All technology lovers are eagerly waiting for Christmas to unpack their gifts and play with their latest screaming toys.

Issue: December 25 is a long way off.

The idea

Bouygues Telecom offers every day until December 25 a high tech gift to the most patient Internet users.


On a dedicated website, Internet users are subjected to a digital test torture. Every day, a gift package containing a high tech product is visible on the site. They can unpack it at any time and discover the present. The only problem: only the surfer who will wait the longest to unpack it will be able to win it.

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