Fondation Nicolas Hulot

Brief: Free, customizable, and available 24h/24 on Internet, the Carbon Coach is an innovative application created by the French Environment and Energy Management Agency (ADEME) and the Nicolas Hulot’s
Fundation in order to help people save money and to hunt your energy loss but how to comunicate around this new product ?

Solution: The multichannel campaign focuses on two big principles:
1) Some offbeat funny sentences
2) A thematic approach : the Carbon Coach advise and follow everyone in 4 areas of the daily life: transport, food, accommodation and equipment.

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