Au nom des bleues

The brief

How to accompany the French Women’s Football Team in its preparation for Euro  and to increase its notoriety in view of this international competition ?

The idea

Like the Experts or the Barjots, the biggest teams have a name.

We imagined the campaign « Au Nom des Bleues ». A participative social campaign allowing users to suggest a name that will carry their team during the competition. 

How?

We create a social plateform and a video teaser to increase notoriety and craze around the campaign. In order to place the supporter in the center of the operation, the winning proposal will be retained by the players themselves and will allow its creator to go to Sweden to meet them on the occasion of the Euro.

The case

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