How to enforce Kinder Bueno’s digital presence on the millenials target?
The brand is associated with Jérome Niel, Monsieur Poulpe and Marion Seclin alias Mady for 3 films that parody cult cine films only broadcast on social networks (Snapchat / Facebook / Twitter)
Kinder Bueno creates Bueno Studio : a movie production company which creates cult films for millenials.
3 films inspired by the great cinematographic genres, in which heroes will go to the end of their strength to savor the chocolate bar
Millions of views on each film posted. Numerous articles in the press