French Food Delivery

Context

Here in France, we take food very seriously. So at Air France we work hard with famous French chefs to offer a high-flying gourmet experience.

Problem

But how can we prove that the food we serve in the air is worthy of the finest restaurants on land ?

Idea

Nowadays, the very best of gastronomy is delivered to your home. So in partnership with Foodora, we createdour own virtual restaurant.

Execution

People could choose the original gourmet dishes we usually serve on our flights and quickly have them delivered to their doorstep.

Results

Everyday all menus were sold out in 5 minutes and were greatly acclaimed on social platforms. The promotion video of our on-the-ground service got over 4 000 000 views. And the operation generated a total of 20 000 000 impressions. Even the press found an appetite for our virtual restaurant, giving it excellent reviews.

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