25 hours of craziness

The problem

Kinder Bueno is 25 ! When you’re a well-known brand like Kinder Bueno, how do you get millennials to come to your birthday party? (When let’s be honest they’re not interesting in brand birthday)

The idea

Introducing : The craziest 25 hours – The longest Facebook live ever

We’ve picked a very special day, the 29th of october! Thanks to the daylight savings and the clocks going back, the day lasts 25 hours! What a coincidence, it’s also our 25th birthday! To mark this special occasion we created a live 25-hour interactive program on Facebook.

Viewers were able to follow the non-stop party of 10 famous influencers throughout a day (plus one hour) of wild activities and crazy challenges.

The results

+245 000 viewers watched the program 

+110 000 interactions

50% connected more than 3 times

35%  watched more than 4 hours

3 millions posts on Twitter

+330 000 views and snaps

Watch the case

The results

The best of

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