Kinder Bueno is 25 ! When you’re a well-known brand like Kinder Bueno, how do you get millennials to come to your birthday party? (When let’s be honest they’re not interesting in brand birthday)
Introducing : The craziest 25 hours – The longest Facebook live ever
We’ve picked a very special day, the 29th of october! Thanks to the daylight savings and the clocks going back, the day lasts 25 hours! What a coincidence, it’s also our 25th birthday! To mark this special occasion we created a live 25-hour interactive program on Facebook.
Viewers were able to follow the non-stop party of 10 famous influencers throughout a day (plus one hour) of wild activities and crazy challenges.
+245 000 viewers watched the program
+110 000 interactions
50% connected more than 3 times
35% watched more than 4 hours
3 millions posts on Twitter
+330 000 views and snaps